What We Do

VA-specific advisory, from pre-positioning to post-award

Every service FedSmarts offers is built around one question: what does a technology company actually need to compete and win in the VA IT market? The answers vary by client and by stage. The advisory doesn’t.


VA IT Market Intelligence & Ongoing Advisory

Current, actionable intelligence on VA OIT — organizational changes, leadership priorities, program status, budget trends, and the competitive dynamics shaping the market. This is not publicly available information repackaged. It’s the kind of read you get from someone who has worked inside the organization and maintained those relationships.

Go-to-Market Strategy

For technology companies entering the VA market for the first time or repositioning an existing presence. What vehicle strategy makes sense. Where the whitespace is. Which programs are viable targets and which aren’t — and why. A realistic roadmap, not an optimistic one.

Capture Planning & BD Positioning

Opportunity assessment, competitive landscape analysis, teaming strategy, and positioning support for specific pursuits. For T4NG2 task orders, SPRUCE opportunities, EDGE, VETS2, and other VA IT vehicles. The goal is to make your capture smarter before you spend the money to prove it out on paper.

Account Planning & Pipeline Reviews

A structured look at your VA account — where the relationships are, where the gaps are, and what the pipeline actually looks like when you pressure-test it against real knowledge of VA’s organizational structure and buying patterns. Useful as a quarterly discipline or ahead of a major pursuit decision.

Procurement Strategy & Proposal Support

Government procurement strategy and advice across VA’s active vehicles. Sources sought response support. Color team reviews — red team, pink team, black hat. Win theme development, technical narrative guidance, and executive summary support. Not proposal management. Advisory to the team that’s running the capture.


Retainer Engagement Model

FedSmarts-VA: sustained advisory, not just deadline support

The companies that do best in the VA market aren’t the ones that hire an advisor when an RFP drops. They’re the ones who have been building the right intelligence and positioning for twelve months before it does.

FedSmarts-VA is a structured retainer engagement designed for technology companies that want sustained access to VA IT market expertise across the full capture lifecycle.

Phase 1

Pre-RFP Positioning

Market intelligence, opportunity shaping, relationship mapping, teaming strategy, and competitive positioning — before the competition officially starts.

Phase 2

Proposal Support

Color team reviews, win theme development, technical narrative guidance, and executive summary support during the active proposal period.

Phase 3

Post-Award Phase-In

Transition strategy, relationship continuity, and early performance positioning for option period success and recompete readiness.

Talk about FedSmarts-VA →